Major's
A selection of some pieces designed for the Major's brand. This brand is located in Toronto, Canada. A brand of vegan cookies created by a stylish founder, rapper and business man who made the choice to become vegan several years ago for the betterment of his health. While on this journey, he found that there was a limited selection of tasty vegan baked goods in his city.
The idea of creating a clothing line was to position the brand with the urban style and create a new trend within the city. The design was created with a minimalist style reinforcing two main colors of the brand that are red and black. In this case, red reflecting passion as a strong color and black as a contrasting color. The messages were used to reinforce the communication of the brand's essence, communicating to society that they can be part of a healthy and quite urban club.
In addition, the address where the cookies are manufactured is reinforced in many pieces, where all the history that our founder took to arrive at the idea of the brand happened.
2022 Major's Branding
